ROC:IT connects brands to culture's biggest moments - from on-the-ground experiences to bespoke activations and insider celebrity events.
Craft Landing is ROC:IT's proprietary experiential platform — a touring, on-the-ground footprint that anchors at major cultural tentpoles like Coachella, Art Basel, and Fashion Week. Brands can activate within the ROC:IT ecosystem, hosting immersive installations alongside other premium partners.
Ideal for: Brands seeking turnkey access to the most influential cultural events with built-in amplification.
ROC:IT develops fully bespoke activations — designed from concept to execution for brands ready to stand on their own. From pop-ups at SXSW to immersive dinners at Cannes or installations at Art Basel, every experience blends artistry, data, and storytelling to meet audiences where culture happens.
Ideal for: Brands looking for a white-glove, tailor-made experience that captures attention.
The ITK / NKND program grants brands exclusive access to ultra-private, celebrity-led experiences — from milestone birthdays and afterparties to red-carpet dinners and weekend retreats. Partnerships can take shape through paid integrations or in-kind collaborations.
Ideal for: Brands seeking prestige placement and authentic alignment with high-profile figures.
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