Mission Update: CultureCraft Logo Has Ascended. ROC:IT Now In Orbit

Return On Culture

ROC:IT is transforming Culture into performance media

Grounded in Cultural Science and Engineered To Deliver Maximum ROI.

Managed Services

TALENT PARTNERSHIPS

Powered by an advanced Talent engine of 12 Million+ creators ranging from nano to celebrity, delivering data-driven campaigns!

Discover Our Approach
EXPERIENTIAL

We deliver on-the-ground activations, ensuring brands capture the right content to amplify every moment.

Explore How We Bring Brands To Life
BRANDED CONTENT

We create scroll-stopping content, expertly crafted to engage, inspire, and convert across every platform.

Enter Our Storytelling Universe

Tie your cultural ad spend to real business outcomes

CultureTrack ATLAS Logo

Our proprietary, AI-enabled, closed-loop operating system that serves as the foundation for how we plan, execute, measure, and optimize cultural activations.

Discover The Platform

Sales & Foot Traffic

We directly link your cultural campaigns to measurable commercial outcomes by validating sales lift and verifiable foot traffic using a comprehensive closed-loop performance system.

Brand Health

We strengthen Brand Health and Equity by using real-time social data to ensure authentic cultural alignment, providing predictive risk scoring to safeguard your reputation and investment.

Engagement & Community

We translate cultural resonance into lasting brand loyalty by measuring the true depth of audience engagement and mapping its spread within key cultural communities.

Check Out Our 360° Suite

Culture has a halo. Put your activation into full orbit.

Cultural Intelligence

Deep trend analysis and audience insights so every activation lands with impact.

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Event Production

Immersive experiences and cultural moments that move audiences to action.

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Creator IRL

Narrative-driven content with influential creators and tastemakers in real time.

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Content Capture

Cinematic on-site production and social cutdowns for ongoing amplification.

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Organic Momentum

Brand trips, VIP experiences, and first-look moments that create earned buzz.

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Paid Amplification

Scale across Social, CTV, OOH, and digital to stay top of mind.

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Measurement & Optimization

Real-time analytics, audience insights, and cultural sentiment reporting.

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CRM Activation

Turn audience data into loyalty and long-term relationships.

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Press Solutions

Turn moments into media through strategic press coverage, event features, and editorial storytelling that drive visibility and credibility.

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We Are ROC:IT

Existing to solve the greatest paradox in modern marketing - the massive yet unquantifiable investment brands make in culture.

For years, brands have poured billions into influencer partnerships, celebrity collaborations, and immersive experiences - all fueling conversation but rarely proving conversion. We're here to change that. Transforming culture from a creative gamble into a quantifiable growth engine - turning influence, experiences, and moments into measurable performance outcomes.

Our name says it all:

ROC = Return On Culture - a direct promise of measurable impact

Rock it - Our mandate to perform, elevate, and execute with cultural precision

Rocket - Our symbol of acceleration, disruption, and unstoppable growth

- "We don't just participate in culture - we power it."

You're In Good Company

Ready for Lift Off?